L’Oréal Professionnel Serie Expert Vitamino Color Spectrum Purple Dyes Shampoo 300ml

• Neutralise undesired yellow undertones in blonde hair
• Lock in your day 1 colour vibrancy for up to 100 days*
• Up to 72hr glass shine**
• Up to 72hr radiant hair**
• Tone preservation and unwanted reflects are neutralised**

*instrumental test after 49 washes using the full Vitamino Color Spectrum routine

**instrumental test after 4 weeks of application

L’Oreal Professionnel Vitamino Color Spectrum Purple Dyes Shampoo is designed to neutralise unwanted yellow undertones in blonde hair, enhancing colour vibrancy and shine. Enriched with purple dyes and caring agents, this shampoo helps maintain your hair’s cool tones while providing nourishment, strength and leaves hair feeling cleansed. The system helps to lock dyes within the hair fibre using patented technology*. Lock in your day 1 vibrant colour for up to 100 days**.

1. Shine: High glass shine
2. Saturation: Rich, vibrant colours
3. Contrast: Optimal perception between multiple shades
4. Tone: Helps neutralise unwanted reflects
5. Brightness: Level of brightness and darkness are well preserved

The creamy purple formula instantly neutralises undesired yellow undertones for blonde hair.
* Patent granted in France.
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.